Horario de tienda by Isabel Maria

Horario de tienda is a video or creative documentary which portrays the daily routine of seven classic shops, all located in the historical centre of Madrid. This audiovisual project by Isabel María “is structure in seven chapters that represent each of the shops during one hour of their usual opening hours. In this way a complete working day is described and a highly specialised sort of trade with a long-standing tradition and an uncertain future is surveyed(…) Using the camera as a witness of the commonplace, the artist enters into the privacy ofa number of ‘public’ spaces in a direct way, with no filter, with no prior value judgements (see the hostility of the owner of teh bread factory towards the immigrants who have settled in Lavapiés, a central and tarditional poor district). The camera is the element that structures the writing of the stories. The filmmaker doesn’t Intend. To prove anything, merely register—observing, attentive to what goes on, with no previous script— the passing of real time, that of the recording (‘shop hours’ refers to the opening times ofshops in Madrid: from 10.00 to 2.00 and from 5.oo to 8.00) and that of remembrance, a time that is updated in each comment, in each gesture

Isabel María

Opening Hours 

Isabel maría is interested in the evolution of the contest of identity as seen from a post-modern perspective; in contemporary inhabitation as one of the major phenomena of today’s societies and, consequently, in her own experience as a missing person (pepas influenced by the extensive periods she has spent living in different countries). She also investigates how to modern society of information and communication transforms our minds, our memory and our recollection. In her project (audiovisual productions, sound tracks, photography…), this artist reflects the everyday reality of her immediate surrounding though a marriage of reality and fiction and their different levels of dialogue. Thus, from the point-of-view of a weak, broken individual, she advocates plurality and diversity in identity and promotes the existence of other discourses with a very personal sensibility and language.  

periodico

PERIODICO

POSIBLE TITULO:

A - SI,QUIERO!!!.
B -grupo de Cuenca Las imagenes del arte todavía.
C - Dejar el título en blanco.